Managed outbound · ABM · Sales operations

Build predictable outbound without hiring an SDR team.

Managed Outbound gives B2B SaaS companies a GTM engineer, trained SDR capacity, deliverability infrastructure, and CRM operations in one pod. Best for companies with $20K+ ACV and a proven offer that need a repeatable pipeline motion.

See your reachable market, realistic meeting range, expected cost per meeting, and recommended outbound motion.
90-day initial engagement · month-to-month after · you own every asset
7 days
Foundation delivered
Weeks 3-6
First accepted meetings (forecast)
Months 2-3
Target volume reached (forecast)
90 days
Initial engagement, month-to-month after
Planning model, not a guarantee. We commit to the operating work, not a meeting count.
Fit

This works for a specific kind of company.

Outbound is an expensive way to discover you were not ready. Here is the honest filter we use before we take an engagement.

Who it is for

A proven offer that needs a repeatable motion.

  • B2B SaaS or technology, roughly $2M to $50M ARR
  • Average contract value of $20K or more
  • A proven offer with closed-won customers, not a concept still being tested
  • Account executives with calendar capacity to take new meetings
  • A CRM already in use, so pipeline can be tracked end to end
  • A reachable market of at least a few thousand named accounts
Who it is not for

We would rather tell you now than three months in.

  • Pre-product-market-fit teams still searching for a repeatable offer
  • Self-serve or PLG motions under roughly $5K ACV, where outbound math rarely clears
  • Buyers who want a guaranteed number of meetings written into the contract
  • Teams with nobody to run the meeting once it is accepted
  • Consumer, local services, or one-off transactional sales
  • Anyone looking for a list vendor or a sequence sender rather than an operating partner
Expected results

What actually happens in the first 90 days.

Every number below is a forecast we model with you before you sign, not a promise. What we do commit to in writing is the operating work behind it.

Week 1: the system is live

Foundation is delivered in seven days. Domains, mailboxes, warmup, data, sequences, and CRM wiring are live in accounts you own, by a date written into the engagement.

Weeks 3 to 6: first accepted meetings

Managed campaigns typically produce first accepted meetings in weeks 3 to 6, once sending reputation is established and the first message tests have run.

Months 2 and 3: target volume

Target volume is reached during months two and three. We report accepted meetings and weighted pipeline, never emails sent. Meetings that miss the published criteria are replaced at no cost.

The guarantee

We guarantee the operating work, not a meeting count.

Meeting volume depends on your ICP density, offer, and market timing, so promising a number is a promise nobody can keep honestly. What we can commit to in writing is the work that produces meetings, the speed we learn at, and the quality bar every meeting has to clear.

01

Infrastructure live by an agreed date

Sending domains, mailboxes, warmup, data enrichment, and CRM wiring are live by a date written into the engagement, not a vague first month.

02

A defined number of accounts researched

Each month we research and enrich an agreed account volume with verified buying-committee contacts. The number is stated per tier and reported against every week.

03

Reply-handling SLA

Every prospect reply is worked by a human within one business day, including objections, referrals, and out-of-office reroutes.

04

Weekly experiments

A minimum number of documented experiments run every week across list, offer, message, and channel, with results logged so you can see what we learned.

05

Transparent accepted-meeting criteria

We agree the definition of an accepted meeting before launch and publish it in the weekly report. No moving goalposts on either side.

06

Replacement for meetings that miss the bar

Any meeting that fails the mutually agreed qualification rules is replaced at no additional cost.

What counts as an accepted meeting

  • The contact matches an agreed title, function, and seniority in the target ICP
  • The account matches agreed firmographic and technographic fit rules
  • The prospect stated a relevant problem, initiative, or evaluation timeline
  • A real calendar hold exists with your AE, with context notes attached
  • No existing open opportunity or active inbound conversation for that account

We report accepted meetings rather than bookings. Anything that fails these rules is replaced at no cost.

Scale Pod operating terms

  • Infrastructure: Infrastructure live by the end of week 1
  • Research volume: 1,500 to 2,500 new accounts researched and enriched per month
  • Learning velocity: At least 3 documented experiments per week
  • Reply handling: every reply worked within one business day

What we do not guarantee

  • A guaranteed monthly meeting count
  • Guaranteed closed revenue, which depends on your AEs, product, and pricing

Published meeting ranges are forecasts based on observed conversion, not commitments.

Economics

Compare it to the hire you were about to make.

The real alternative to a managed pod is rarely doing nothing. It is one SDR, a manager's attention, a tool stack, and two quarters of ramp.

People
In-house1 SDR plus a fraction of a manager, hired and onboarded by you
PodGTM engineer plus dedicated SDR capacity, already trained
Loaded annual cost
In-house$95K to $130K per SDR with base, variable, benefits, and payroll load
Pod$174K per year at $14,500 per month, plus the one-time $4,500 Foundation build
Tooling and data
In-house$18K to $40K per year for data, sequencer, dialer, enrichment, and deliverability
PodIncluded, run in accounts you own
Management overhead
In-houseSales leader time for hiring, coaching, and QA, usually a day a week
PodWeekly pipeline review with your leadership, we run the rest
Time to first meetings
In-houseHiring cycle plus ramp, commonly one to two quarters
PodFoundation delivered in 7 days, first accepted meetings forecast in weeks 3 to 6
If it is not working
In-houseA person to manage out and sunk tooling contracts
Pod90-day initial engagement, then month-to-month
What you own at the end
In-houseWhatever the rep documented
PodDomains, mailboxes, lists, sequences, and CRM config, all in your accounts

Modeled cost per accepted meeting typically lands in the $300 to $600 range depending on ICP density and ACV. Run your own numbers rather than taking ours.

Open the ROI estimator
Setup and onboarding

Week one, in detail.

Every engagement starts with the same Foundation build, delivered in seven days. It is the same work whether your team runs it afterward or we do.

Days 1 to 2: ICP and data

We define the ICP and buying committee, build the target account list, and enrich and validate every contact. You approve the account sample before anything sends.

Days 3 to 5: infrastructure

Sending domains, mailboxes, warmup, deliverability monitoring, dialer, and enrichment are provisioned in accounts you own and keep.

Days 6 to 7: messaging and CRM

Offer positioning, multi-channel sequences across email, LinkedIn, and calling, CRM fields and routing, plus the operating playbook and reporting.

The 90-day process

From kickoff to predictable pipeline.

Foundation is delivered in seven days. Managed campaigns typically produce first meetings in weeks 3 to 6, with target volume reached during months two and three.

  1. Week 101/04
    Foundation build - $4,500 one-time
    • Days 1 to 2: ICP definition, account list, verified buyer contacts
    • Days 3 to 4: messaging, offers, multi-channel sequences
    • Days 5 to 6: sending domains, DNS, warmup, CRM and AI workflows
    • Day 7: operating playbook plus live training handoff

    Handoff checkpoint: the system is built, documented, and warming. You either run it yourself from day 8 or a pod picks it up with no rebuild.

  2. Weeks 2 to 402/04
    Warmup and first meetings
    • Warmup completes, signal pipelines go live, first lists deploy
    • SDRs run cold calling, email, and LinkedIn in one cadence
    • First meetings typically land in weeks 3 to 6

    Handoff checkpoint: pod takes over daily execution and weekly reporting starts.

  3. Months 2 to 303/04
    Target volume
    • Pod runs the play at target cadence
    • Weekly list refresh and sequence iteration
    • Meeting volume reaches the tier target range during months two and three
  4. Weeks 9 to 1204/04
    Predictable pipeline
    • Scale signal sources and expand to a second ICP
    • Full funnel review from list to pipeline
    • Month-to-month after the 90-day initial engagement

Only need the system built because your own reps will run it? Foundation delivers it in 7 days

Flagship offer

Scale Pod: the operating system and the execution, together.

Most companies buy this one. A GTM engineer owns the operating system and dedicated SDR capacity runs it week after week. $14,500 per month plus the one-time $4,500 Foundation build in week 1, on a 90-day initial engagement.

One primary ICP plus one experimental lane
GTM engineer owning the operating system
Dedicated SDR capacity
Email, LinkedIn, and calling run as one cadence
Data, sending infrastructure, deliverability, and human reply handling
CRM integration and pipeline hygiene
Weekly pipeline review with your leadership
90-day initial engagement, then month-to-month
Pricing

One flagship offer, plus a lighter and a heavier option.

Scale Pod is the standard engagement. The ICP Validation Sprint is the fixed-price way to prove one ICP first, the ABM Expansion is added to a pod after the first 90 days, and Foundation is the build on its own. Every engagement starts with the one-time $4,500 Foundation build in week 1.

ICP Validation Sprint

Prove the motion before you fund it.

$22,500 fixed / 90 days
Plus the one-time $4,500 Foundation build in week 1. Fixed price, no monthly retainer.
Teams with no outbound proof yet
  • One ICP, one channel-led motion plus calling validation
  • Defined account sample agreed before kickoff
  • Validated ICP and prioritized account universe
  • Buying committee map and verified contact dataset
  • Proven messaging angles, offers, and objection patterns
  • Channel-level performance report
  • Deliverability baseline and sending infrastructure you own
  • Unit economics: cost per accepted meeting and per opportunity
  • 90-day pipeline forecast from observed conversion
  • Campaign assets and playbook transferred to you
  • A clear recommendation: scale, revise, or stop
Start with ICP Validation Sprint
Flagship

Scale Pod

The operating system and the team that runs it.

$14,500/month
Plus the one-time $4,500 Foundation build in week 1
Series A to Series B
  • 1 primary ICP + 1 experimental lane
  • GTM engineer owning the operating system
  • Dedicated SDR capacity
  • Email, LinkedIn, and calling in one cadence
  • Data, sending infrastructure, deliverability, and human reply handling
  • CRM integration and pipeline hygiene
  • Weekly pipeline review with your leadership
  • 90-day initial engagement, month-to-month after
  • Forecast: 25-40 accepted meetings / month, not a guaranteed count
Start with Scale Pod
Expansion, not a tier

ABM Expansion

Add enterprise ABM once the motion is proven. Available to existing pod customers after the initial 90-day motion proves message-market fit, either on a Scale Pod or an ICP Validation Sprint that ended in a scale recommendation. It is not a starting point.

Base managed pod
$14,500 / month
Scale Pod, already running
ABM strategy and creative layer
$10,000 / month
ABM strategist, designer, 1:1 and 1:few plays, account signal pipelines
Paid media budget
Paid directly by you
Billed to you by the platforms at cost, never marked up or routed through us
  • ABM strategist and designer added to your existing pod
  • 1:1 and 1:few ABM playbooks for named accounts
  • Curated account lists with validated buying committees
  • Paid social retargeting orchestrated against the account list
  • Custom signal pipelines: job changes, fundraising, tech installs
  • Quarterly business reviews with your leadership
  • Forecast: 40-70 accepted meetings / month once the layer is live, not a guaranteed count
See if you are eligible for the ABM Expansion

Not ready to commit to a managed engagement? The $3,500 GTM Diagnostic answers whether outbound works on your market in one week, and Foundation builds the system for your own team to run.

See full pricing details
Definition

What is managed outbound sales?

Managed outbound sales is an operating model where a single vendor runs the full outbound function - GTM engineering, list building, deliverability infrastructure, multi-channel sequencing, human SDR conversations, and CRM ops - under one contract and reports on accepted meetings and pipeline instead of activity.

Built for

B2B SaaS, $2M to $50M ARR

Deep playbooks for the verticals where signal-based outbound moves the needle.

Integrations

We operate in the tools you already own.

Salesforce, HubSpot, Pipedrive, Apollo, ZoomInfo, Clay, Outreach, Salesloft, Instantly, Gong, FlashGTM, Unify, and the rest of the modern GTM stack. All in accounts you control.

FAQ

Frequently asked questions

Next step

Stop assembling outbound. Start running pipeline.

See your reachable market, realistic meeting range, expected cost per meeting, and recommended outbound motion.